Top 10 Takeaways
1. Global Over The Top (OTT) application providers like Skype, Google, Facebook and others, present both a threat and an opportunity for the telecoms industry.
2. Operators should learn from the OTT applications and provide better quality services under their own brands. The power of the telecom brand should not be overlooked.
3. "Your customer is no longer just your customer, and the quicker you learn this, the better".
4. The tide is turning, as end-user trust in the OTT providers begins to fade, operators must leverage this and the FUD (fear Uncertainty and Doubt) that it creates, to maximise the value of their existing trusted billing relationships.
5. Some operators are already beating the OTT providers by focusing on providing high quality, localized services with superior customer care and secure, private data handling.
6. Small Business are ready to pay for quality services from a trusted provider.
7. Learn from you user's behaviour, they can be the best market research available to you. Don't fight the new technologies they are demanding, learn from their needs and deploy your own, better alternatives.
8. High Definition Mobile VoIP is here and presents real business opportunities for the telecom operators.
9. Technology is rapidly becoming more powerful and more complicated, however the successful services are those which hide this complexity from the users. Users don't care about the technology, they want something that is easy and fun to use.
10. Don't try and launch new services too quickly, too broadly. Focus on well defined subgroups with clear requirements and grow from there. Ethnic groups and expatriate communities are examples being used today.